27-01-2006

Vegas Celebrates the Chinese New Year

This weekend, the Chinese New Year will start, introducing the Year of the Dog, celebrated with festivities all over the world. The Las Vegas casinos are already preparing for weeks for Chinese celebrations, by decorating their casinos in traditional Chinese style and organizing Chinese New Year's events. Reason for their efforts isn't their love for Chinese parties, but is the incredible amounts of money this will generate for their casinos.

According to Chinese traditions, the New Year is the best year to gamble and if one wins something by gambling, this means good luck for an entire year. To lure as many Chinese to Vegas as possible, most Vegas casinos had a Chinese makeover, covering themselves in Chinese good-luck charms and orange trees, cold coins, red lanterns and many other Chinese symbols of luck and richness.

This is not the first that Vegas is celebrating the Chinese New Year so enthusiastically, but every year they manage to make it bigger than the year before. In the beginning, all the activities were mostly focused on Chinese High Rollers, but now many middle-income Chinese travel to Vegas to celebrate the New Year here.

All the hotels in Vegas are already completely booked for the Chinese New Year, meaning that once again, the campaign has been successful. Many of the big casinos will organize special events during the week, including dragon dances and the traditional 'painting of the eye' lion ceremony.
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